Gabriela Helfet is the Senior Content Manager at Consensys, where she's built rigorous systems for content and copy production at scale—from original writing to AI-assisted generation, editorial review, and fact-checking. She has spent over a decade at the intersection of culture and technology, collaborating with brands like Prada, Nike, Bang & Olufsen, and Levi's, cultural figures like Virgil Abloh, Thom Yorke, and Peggy Gou, and institutions like the New Museum, Gagosian Gallery, and Frieze. Her work and words have appeared in just about every digital and analog format under the sun.
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