Mercuryo x MetaMask: global crypto adoption through local solutions

MetaMask is the gateway to the decentralized web, enabling you to do more. Users can connect to any dapp, on any network, from any device. From DeFi to DeSci, gaming to NFTs, and beyond: MetaMask is passionate about the web3 community. Our More With MetaMask Partner Series shines a light on builders who are innovating across the ecosystem. Next up, Mercuryo.

For non-crypto natives, buying crypto can feel intimidating. But with Mercuryo’s MetaMask integration, you can covert fiat into crypto in as little as 15 seconds directly within your wallet — no unnecessary steps, or complicated processes needed. Here’s how Mercuryo makes that happen in different parts of the world.

Localized fiat-to-crypto solutions in Brazil

Did you know that Pix, Brazil’s instant payment system, has over 152 million registered users, processing daily transactions worth approximately $10 billion? It’s a prime example of how localized solutions can drive crypto adoption by making digital payments faster and more accessible.

For users in emerging markets like Brazil, alternative payment methods such as Pix are often favored over traditional credit cards. In a recent survey, 97% of respondents identified Pix as their preferred payment method for e-commerce, far outpacing credit cards and other alternatives. Pix’s instant processing, zero fees, and ability to complete payments in under 2.5 seconds have made it an obvious choice. The familiarity and trust associated with such systems reduce friction, encouraging more users to onboard into the crypto ecosystem.

Mercuryo understands the importance of tapping into preferred payment methods to enhance the user experience. Partnering with MetaMask, Mercuryo has integrated localized solutions like Pix, catering to convenience, speed, and familiarity. This approach boosts conversion rates, making it easier for people to access crypto in ways they already trust and use daily. Brazilian users can seamlessly convert their fiat into crypto using Pix, making onboarding faster and more reliable than traditional bank transfers.

All you need to do is select Pix as your payment method when purchasing crypto within MetaMask. The process is nearly instantaneous, with funds being transferred into your account within minutes. This ease of use is crucial in a market where quick payments and low fees are highly valued.

Harnessing regional payment methods in Indonesia

Mercuryo's integration expands beyond Europe, the US, and Latin America, bringing localized solutions to Asia. In Indonesia, where mobile use is high and access to traditional banking services can be limited, Mercuryo works with a range of local Alternative payment methods (APMs) that help bridge the gap between fiat and crypto.

Indonesian users can now easily access crypto via platforms like: QRIS — a national standard for QR code payments, OVO — a leading mobile wallet and digital payment platform, BR — a state-owned bank, and BNI — another major Indonesian bank.

Indonesia has witnessed a dramatic surge in cryptocurrency interest. The value of crypto transactions reached 158.84 trillion IDR (approximately $9.76 billion) in Q1 2024, reflecting the growing acceptance and use of crypto in daily transactions.

According to the 2023 Chainalysis Global Crypto Adoption Index, Indonesia ranks seventh globally in crypto adoption—outpacing countries like China and the UK. It also holds the fourth spot in global crypto transaction volume within South Asia, Southeast Asia, and Oceania (CSAO).

This growth is driven by crypto’s role as a hedge against inflation and currency fluctuations, alongside its increasing use for online purchases, remittances, and as an investment. As mobile wallet adoption grows, crypto is becoming more mainstream.

Tapping into Single Euro Payments Area integration in the EU

Europe’s Single Euro Payments Area (SEPA) system provides a seamless and cost-effective method for bank transfers across the Eurozone. Initially launched in 2008 for credit transfers, SEPA rolled out direct debit functionality in 2009. Today, SEPA functions across 36 countries including all European Union (EU) nations, as well as Switzerland, Iceland, Norway, Andorra, Liechtenstein, Monaco, San Marino, and Vatican City.

Thanks to Mercuryo and MetaMask’s SEPA integration, European users have a familiar and secure way to deposit funds into their crypto wallets, without the delays and fees associated with traditional payment methods. Through SEPA, users can enable direct bank transfers into their MetaMask wallet. The smooth integration of SEPA within MetaMask has increased crypto adoption and user satisfaction by significantly reducing the barriers to entry.

Mercuryo and MetaMask: enabling mass crypto adoption

Mercuryo and MetaMask’s partnership illuminates the importance of providing tailored, local solutions for the global crypto community. By focusing on region-specific APMs, like PIX in Brazil, SEPA in Europe, and QRIS in Indonesia, Mercuryo ensures that users from diverse markets can easily access and navigate the world of cryptocurrency.

The powerful integration of local payment methods within MetaMask simplifies the fiat-to-crypto process, making it easier than ever for anyone to get started with crypto.

Ready to buy crypto? Try Mercuryo’s on-ramp in MetaMask today to see how easy it is to start buying cryptocurrencies with your local payment method.