Gabriela Helfet is a Senior Content Manager at Consensys, where she's built rigorous systems for content production at scale—from original writing to AI-assisted generation, editorial review, and fact-checking. She has spent over a decade at the intersection of culture and technology, collaborating with brands including Prada, Nike, Bang & Olufsen, and Levi's, cultural figures like Virgil Abloh and Thom Yorke, and institutions such as the New Museum, Gagosian Gallery, and Frieze. Previously Editor-in-Chief of The Vinyl Factory, she grew and directed creative and content for a global audience across editorial, product, events, and broadcast. Her work and words have appeared in just about every format under the sun.
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